Three-Phased PLAN
PHASE ONE ✅
PHASE ONE ✅
PHASE ONE ✅
This Phase is IN PROGRESS
Since there is a four-month lag time in obtaining permits for a full-blown brewery and a four-six month (at a minimum) build-out time, we are taking a three-phased approach to producing Cupps Brewery™. In this first phase (which is the first year), we will install our own equipment and brew our proprietary Cupps
This Phase is IN PROGRESS
Since there is a four-month lag time in obtaining permits for a full-blown brewery and a four-six month (at a minimum) build-out time, we are taking a three-phased approach to producing Cupps Brewery™. In this first phase (which is the first year), we will install our own equipment and brew our proprietary Cupps Beer Root™ recipes in a permit and food-prep ready facility. The initial focus is executing on the singular mission of getting the product out the door and into the hands of consumers.
PHASE TWO
PHASE ONE ✅
PHASE ONE ✅
The second phase of operations requires leasing or buying a space (with plenty of square footage to accommodate our third phase), obtaining permits (which has a four+ month lag time), and building out our own brewery. The completed second phase would mean we are brewing Cupps Beer Root™ in our own brewery while continuing to utilize the original brewing facility.
PHASE THREE
PHASE ONE ✅
PHASE THREE
In months 12-18, we would begin to add on and transition the existing brewery to create the full Cupps Brewery™ vision of a magical “Wonka World™” type venue that would have a steampunk look and feel to match the Cupps Beer Root™ mature branding and labeling.
The vision is to have things like:
A Root Beer River that flows through the Brew
In months 12-18, we would begin to add on and transition the existing brewery to create the full Cupps Brewery™ vision of a magical “Wonka World™” type venue that would have a steampunk look and feel to match the Cupps Beer Root™ mature branding and labeling.
The vision is to have things like:
A Root Beer River that flows through the Brewery.
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Brew Bots™ which are Minion-type robot characters including a robot dog named “Bark™”, Bryan’s companion “dog” at the Brewery.
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A robot named “One Armed Bandit™” – a fixture that every so many minutes pulls the arm on a steampunk slot machine and either loses, garnering “Awwws” and sympathy from the crowd, or he wins which causes his eyes to bug out and his head to spin. His win would also be a win for guests who would get tokens (like poker chips) to spend at the gift shop.
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A gift shop “Tourist Trap™” in the same Rube Goldberg vein as the classic Mousetrap Game, that tries to “trap tourists” in a fun or thrilling way.
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Viewing area to watch Beer Root being made in the actual brewery—A “Brewer Tour.”
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Interactive Rube Goldberg hand cranks and giant gears that guests can turn to “help” make Beer Root.
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An elevator that resembles a steampunk balloon or blimp.
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A restaurant, a place to eat, drink Beer Root, and/or have Beer Root Floats.
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In years two, three, and beyond, we will be producing Beer Root from our own Brewery as well as hosting tourists. Ultimately, people will be making nostalgic memories while watching the machine that brews Beer Root.
We have added CUPPanionS™ or Brew Bots™ to the brand to help make Cupps Brewery™/Cupps Beer Root™ more recognizable. (See the mock-up images above).
CUPPanionS™, as discussed, are characterized as brewery robots with childlike behavior and innocently mischievous ways that do things to provoke reactions and emotions from guests. The Brew Bots™ will become part of the Limited Edition Collector’s Edition Bottles, and can be animated online, and will be actual three-and-a-half foot Artificially Intelligent (AI) robots that become part of the Steampunk Brewery.
For decades Bryan Cupps has been the CTO of both Hardware and Software companies and is the holder of fourteen Hardware and Software Patents.
Bryan has contacted his engineering friends and associates, and they have agreed to work with him on creating and building the CUPPanionS™ (or “Brew Bots™”) as well as all technological aspects of the brewery, when it is appropriate to start such projects based on the roll-out of the business.