About US

  BRYAN CUPPS

Bryan is the Brew Master who perfected the Cupps Beer Root™ recipe and brewing process.  Prior to working as the Chief Technology Officer at SALT Lending & Blockchain, a bitcoin-backed loan provider that bridges the gap between traditional finance and the fast-evolving crypto ecosystem, Bryan co-founded several technology start-ups over his 30-year career – designing and engineering both software and hardware solutions.   The Cyberslice/Food.com online ordering system was the first of its kind which enabled hungry consumers to initially order pizza and eventually all culinary food groups online. The Food.com technology was nominated for the 1997 Smithsonian Award by Steve Jobs of Apple Computers and archived in the Smithsonian Institute, Computer Science, Inventions of the 20th Century. The U.S. Patent Office awarded as inventor a patent covering key aspects of the Food.com technology, December 1998.  

Bryan was also the co-founder of iWare.  iWare developed a desktop application called an iBar that resided in the Windows 95/98 task bar. iWare allowed the user to personalize their desktop with TouchTiles. iWare had advertising that appeared on the iBar targeted to user-specific preferences, thus creating a more personalized, relevant Internet experience. This was one of the first of its kind to implement a “push” technology that pushed content to a user’s desktop.  This application was distributed to more than one million users before being sold to eMachines.

Bryan co-founded a company called DualCor Technologies.  Bryan designed and developed a hardware device, an Ultra Mobile Personal Computer (UMPC) called the cPC that ran two Operating Systems, Windows Mobile, and Windows XP.  The user interface was a five-inch diagonal touchscreen – a precursor to the iPhone. Bryan received fourteen United States patents on the technology - a Personal Electronics Device, a Novel Personal Electronics Device with a Dual Core Processor, a Personal Electronics Device with Display Switching, a Personal Electronics Device with Common Application Platform, and Personal Electronics Device with Appliance Drive features.

Bryan has also designed and developed other technology solutions and founded other technology ventures.

Bryan is a Master Mason for the Masonic Order, holding a lifetime position as the Historian and Librarian, and was the Worshipful Master of the Santa Cruz/San Lorenzo Masonic Lodge in 2012.

Bryan lives in Las Vegas Nevada with his wife of 27 years, Autumn, and three of their children.

JACK KELLEHER

Jack Kelleher brings 40+ years of executive management, operational and entrepreneurial experience and skillsets to the enterprise, driving efficiency and organizational excellence.

Jack was Chief Strategy Officer for Zion AI, a decentralized computing framework managing the communication of scaled data and AI applications across multiple platforms and distributed cloud environments. Responsibilities included strategic planning, all investor facing activities, messaging, platform positioning and branding, financial modeling and tactical go-to-market deployment. 

Jack previously served as the Chief Operating Officer at OREV Secured Networks, an integrated suite of cyber security components delivering visibility into data across networks, clouds, endpoints and applications while applying analytics and automation. Jack was tasked with the day-to-day oversight of the organization.

Jack was a founding partner of Dynamic Coin Holding, a blockchain based Digital Asset technology company, focusing on algorithmic stable coins and the build out of the infrastructure and eco-system for Web3 activities.

Concurrently, he operated as CEO of Dynamic Coin Exchange, a front-end transactional gateway dapp, providing the rails for a digital acceptance and remittance platform with real time exchange mechanismfocusing on social, peer-to-peer and in game sports betting (GameFi) as well as the
layer two payment sector.

Jack formerly served as Senior Advisor to the CEO of the Bloomberg Tradebook and Trading Solutions Groups. He was a member of the executive committee and had been responsible for driving vision and execution internally as well as guiding the budgetary process, business and strategic planning coordinating activities with senior management teams and business and technology stakeholders across multiple operating units.

In addition, Jack had been responsible for managing key strategic projects and organic and inorganic initiatives across the enterprise as well as the integration of acquisitions into the organization. In
this capacity, directed large development and global business teams, managing budgets, SLA’s, KPI’s and timelines reporting directly into Senior Management.

Previously, he was Practice Manager for the Financial Services and Government vertical markets at Active Data Exchange, a content centric technology firm. His key engagements included the State of Pennsylvania, Philadelphia School District, Temple University, PECO Energy, Penn Mutual Life Insurance, Morgan Stanley, Morgan Stanley Investment Management and Bloomberg. 

Jack began his career in Equity Trading, working at Hambrecht & Quist and First Boston/Credit Suisse. 

Jack attended Villanova University, graduating in 1981 from the School of Commerce and Finance and received his MBA from NYU Stern School of Business. 

GENO BERNARDO

Chef Geno Bernardo is a distinguished culinary professional with over two decades of experience, renowned for his innovative Italian-inspired cuisine and leadership in Las Vegas’s competitive dining scene.

A graduate of Johnson & Wales University (1996, top of his class), Bernardo’s career began at age 16, igniting a passion for cooking rooted in his northern Italian and Sicilian heritage.

His journey spans high-profile kitchens across the U.S. and internationally, notably Boston, New York City, San Diego, and Cabo San Lucas, where he oversaw seven restaurant concepts at El Dorado Golf & Beach Club in 2014. In Las Vegas, Bernardo served as executive chef at Nove Italiano at the Palms Casino Resort (2005–2012), establishing it as a premier Italian dining destination, and at Herringbone at Aria Resort & Casino (2015–2017), where he advanced the “Fish Meats Field” concept and managed multiple locations as corporate chef de cuisine.

Currently, as executive chef at the exclusive Summit Club, he delivers exceptional dining experiences, blending tradition with modern flair.

Bernardo’s culinary expertise, operational acumen, and commitment to locally sourced ingredients position him as an ideal leader for innovative dining ventures. Geno has the ability to drive cutting-edge projects that elevate local culinary scenes. A community advocate, Bernardo engages in cooking classes, supports Pahrump farms, and participates in events like Project Dinner Table, fostering strong industry and community ties. His proven track record in high-volume, high-profile establishments, combined with his media presence and celebrity engagements, ensures a unique ability to attract diverse clientele and deliver unparalleled dining experiences.