THE PRODUCT

What is Cupps Beer Root?

Craving the Root Beer taste driven by childhood memories, Bryan Cupps wondered why he couldn’t find a root beer that matched his expectations.  After searching and researching far and wide, he discovered that the original brewed and fermented root beers developed and celebrated by the early American colonists had long ago been replaced by a homogeneous set of brands including A&W, Dad’s, Hires, etc., that presented “Root Beer” as just another ordinary flavor of soda.  According to Cupps, “Root Beer should be more than just a flavor; it should have dimension and movement.”  

After three years of creating, mixing recipes, testing production processes, and tasting hundreds of batches of root beer, Cupps finally created Cupps Beer Root.  You will find that the goodness of real sarsaparilla, cherry bark, and wintergreen, combined with other all-natural ingredients, will satisfy your understanding, love, and nostalgia of authentic root beer.  

Why is Cupps Beer Root Special?

Cupps Brewery is the only beverage company that actually brews “Root Beer” and does not make root beer flavored “soda pop”.   BEER is defined by Merriam-Webster as “a carbonated non-alcoholic or a fermented slightly alcoholic beverage with flavoring from roots or other plant parts,” whereas SODA POP is defined by Merriam-Webster as “a sweet drink containing soda water, flavoring, and a sweet syrup”. The beverage industry has hijacked “root beer” and turned it into a flavor and therefore it is no longer what it was created to be.

Cupps Brewery makes Cupps Beer Root (non-alcoholic) Root Beer the old-fashioned way; we brew and ferment our Root Beer.  Cupps Beer Root is a super premium drink made by combining our special recipe of organic roots, barks, herbs, spices, molasses, ginger yeast, and sugar, with distilled water.  

Cupps Beer Root is real “root” beer and is not a “root beer flavored soda” — it is an organic, gluten-free, Beer Root with no artificial preservatives, artificial flavors, or colors added.