THE STRATEGY

Imagine a Root Beer so bold, it’s brewed like a craft beer. That’s Cupps Beer Root™ - not just another soda, but a handcrafted, non-alcoholic beverage that’s fully fermented, carefully pasteurized, and designed to deliver a super-premium taste unlike anything on the market. 

We’re introducing Cupps Beer Root™ in partnership with strategic industry leaders and amplifying its reach through high-impact, low-cost social media campaigns, ensuring immediate visibility and momentum from day one.  With a uniquely distinctive product and exceptional margins, Cupps Beer Root™ has created a clear point of differentiation in the marketplace and has positioned itself as a category-defining product. It is poised to disrupt the beverage industry, setting new standards for innovation, taste, and profitability.

Why Cupps Beer Root™?

Cupps Beer Root™ is no ordinary root beer. Handcrafted by Bryan Tasker Cupps as an elite, artisan non-alcoholic brew, it’s made the old-fashioned way - brewed like a craft beer, not mixed from syrup and carbonated water. The result: a clean, rich, and authentic flavor with refined depth. Every sip rekindles nostalgia while delivering the sophistication of true craftsmanship.

The “Premiumization and Craft Beverage Trends”
Consumers are demonstrating a clear willingness to invest in premium, high-quality, and distinctive products. The surge in craft root beer - brewed in small batches with natural and organic ingredients - perfectly reflects this demand for authenticity and elevated taste. With Millennials and Gen Z driving the market, the opportunity lies in capturing a generation who value uniqueness and craftsmanship eager for beverages that align with their values and lifestyle.

This demographic not only supports premium price points and expanded distribution, it supercharges the Cupps Works™ e-commerce strategy. By deploying a “new school” social media model - leveraging viral platforms and influencer partnerships - we maximize reach at minimal cost, driving brand awareness far more efficiently than traditional marketing. Coupled with the rapid growth of online retail and direct-to-consumer channels, Cupps Beer Root™ is positioned to capture premium market share with unprecedented access and scalability.

The Non-Alcoholic Landscape has Evolved from a Trend to a Cultural Shift.

The non-alcoholic beverage market has evolved from a passing trend into a cultural movement, projected to reach $5 billion in the U.S. by 2028. Fueled by the sober-curious generation and the demand for sophisticated, alcohol-free alternatives, Millennials and Gen Z are reshaping consumption habits.

Cupps Beer Root™ seizes this opportunity with a premium, non-alcoholic root beer that delivers bold, craft-brewed flavor using organic ingredients.  Designed for health-conscious consumers and modern social settings, Cupps Beer Root™ is well positioned to capture a significant share of this expanding market through strategic partnerships and a dynamic Las Vegas launch.

Why Las Vegas?

Cupps Works Incorporated™ has developed a partnership with Chef Geno Bernardo, a globally recognized culinary innovator and a cornerstone of the Las Vegas dining scene. As Executive Chef and Culinary Director of the prestigious Summit Club in Summerlin, Geno brings unparalleled expertise, credibility, and influence.

Through this partnership, Geno will spearhead the launch of Cupps Beer Root™ at the Summit Club. This collaboration instantly elevates the brand’s prestige, unlocks a powerful network of distribution opportunities, and positions Cupps Beer Root directly in front of a discerning, high-net-worth clientele.

Cupps Works™ is actively pursuing exclusive partnerships with premier beverage distributors serving casinos and large-scale venues. These strategic alliances are designed to generate substantial volume and amplify brand visibility. By leveraging established relationships and logistical networks, Cupps Works™ can accelerate growth and scalability while staying focused on its core strength - crafting exceptional Root Beer and cultivating authentic grassroots sales.

With a proven product, elite partnerships, and an efficient go-to-market strategy, Cupps Beer Root™ is uniquely positioned for rapid scaling and capturing the craft brand market.

Las Vegas represents an extraordinary addressable market, with over 42 million annual visitors and nearly 2.5 million locals. Every Cupps Works™ product will be available for direct online ordering through our portal, including a subscription model that creates recurring revenue streams. 

Las Vegas is big, bold, rich, and special! The city’s scale and energy align perfectly with Cupps Beer Root™, positioning us to become the beverage of choice across restaurants, nightclubs, day clubs, stadiums, hotel/casinos, and the Strip’s nonstop foot traffic. With abundant opportunities and a bold launch strategy, Las Vegas offers unmatched potential for growth and brand dominance. 

Phases

Phase one planning involves installing our own equipment and brewing our proprietary Beer Root recipes in a permit and food-prep ready facility.  The initial focus is executing on the singular mission of getting the product out the door and into the hands of consumers.

Simultaneously, we will be working toward the second phase of operations which requires leasing or buying a space, obtaining permits (which has a four+ month lag time), and building out our brewery.  The completed second phase would signify we are brewing Beer Root in our own brewery while continuing to utilize the original brewing facility.  

In months 12-18, we would begin to add on and transition the existing brewery to create the full Brewery vision of a magical “Wonka World” type venue that would have a steampunk look and feel to match the Cupps Beer Root™ mature branding and labeling.  

The mission is clear: Sell! Sell! Sell! Our strategy is simple, drive sales through the brewery, distributors, and our direct-to-consumer web portal. By collaborating with social media partners and influencers, we amplify targeted advertising to generate hype and brand awareness at scale. And because Cupps Beer Root™ delivers a premium, unforgettable taste, the product itself becomes the ultimate closer—once consumers try it, demand sustains itself.

Strategic Expansion Strategy
Building on the momentum of Phases One and Two, Cupps Beer Root™ has an ambitious strategic expansion strategy, increasing production capacity to meet rising demand and rolling out our brand and distribution across four key southwestern states adjacent to Las Vegas - Arizona, Utah, California and the rest of Nevada.

The Desert Southwest offers fertile ground for sustained market penetration, with diverse demographics, high median incomes, and health-conscious urban hubs such as Phoenix, Los Angeles, San Diego, and Salt Lake City. Collectively, this region represents over 53 million people, including 3.32 million in Nevada, 7.17 million in Arizona, 3.4 million in Utah, and nearly 40 million in California—providing unparalleled growth potential in vibrant, tourism-driven markets.

Cupps Beer Root™ Embraces the Future of Payments!  #PayWithBTC
At launch we’ll embrace innovation by accepting Bitcoin (BTC). This crypto-friendly payment option enhances transaction speed and security but also positions our brand at the forefront of modern commerce. Consumers can enjoy our authentic, handcrafted brew while experiencing seamless digital payments that align with the future of retail.

Cupps Brew Works™ has created four initial distribution channels to facilitate sales:

🍺  Online Ordering – including Subscription Models.

🍺   Social Media Blitz - Las Vegas’ extravagant status paired with Cupps Beer Root buzz provide endless creative content.

🍺   Selling into the extensive list of venues through our strategic partnerships to drive beverage distribution in the Las Vegas marketplace.

🍺   Hosting visitors and guests at “Cupps Brewery World”.

Our three-phase, four-pronged approach is designed to operate as a finely tuned growth engine, with the potential to achieve positive net revenue by month six. Given the conservative nature of our forecasts, it is entirely possible that we will encounter the “challenge” of scaling faster than anticipated—an outcome that underscores both the strength of our model and the demand Cupps Beer Root™ is positioned to secure.

Join us and be part of the movement reshaping and redefining the craft beverage experience!