THE STRATEGY

Imagine...

Imagine a root beer so distinct and exceptional, it’s brewed like a craft beer. That’s Cupps Beer Root™ - not a soda, but a handcrafted, non-alcoholic drink, fully fermented and then pasteurized for a super premium taste that stands out. We are launching with strategic partners and tapping into social media for high-impact, low-cost marketing.

Unique

With a uniquely distinctive product and impressive margins, Cupps Beer Root™ has differentiated itself from competition and is ready to disrupt the beverage industry.

Why Cupps Beer Root™?

Cupps Beer Root™ tastes exceptional because Bryan Tasker Cupps has handcrafted it as a super-premium, non-alcoholic brew. Unlike ordinary root beer sodas made with syrup and carbonated water, it’s brewed the old-fashioned way, like a craft beer, delivering a clean, rich, authentic, yet refined taste. Satisfy your nostalgia and love for genuine root beer with every sip of this meticulously crafted drink.

The “Premiumization and Craft Beverage Trends”

Consumers are increasingly willing to pay more for premium, high-quality, unique products. Cupps Beer Root™ fits this definition as it is produced in small batches using only natural and organic ingredients and therefore aligns with consumer demand for an authentic, superior beverage. The addressable market and customer base includes the highly sought after Millennial and Gen Z age groups.

This demographic not only commands higher price points and broadens distribution channels, it supercharges the Cupps Works™ e-commerce and distribution strategy. Our new-school social media approach maximizes reach with minimal cost, leveraging viral platforms and influencer partnerships to drive brand awareness at a fraction of traditional marketing expenses.

Strategic Launch

We’ve secured an exclusive, strategic partnership with Geno Bernardo, nominated one of America’s Best Chefs, executive chef at “Geno’s” in the prestigious Summit Club in Summerlin. Geno has joined Cupps Works Incorporated and will be launching Cupps Beer Root™ at the Summit Club, ensuring instant brand prestige, a deep rolodex of distribution opportunities, and visibility among high-net-worth clientele.

With a proven product, elite partnerships, and an efficient go-to-market strategy, Cupps Beer Root™ is poised for rapid scaling.

Why Las Vegas?

There is an incredible addressable market in Las Vegas with 42+ million visitors per year and the almost 2 ½ million “Locals”. All Brewery products will also be available to order direct online through our website portal, which will include a subscription-based ordering model, creating a channel for recurring revenue. 

Las Vegas is big, bold, rich, and special and it pairs nicely with Cupps Beer Root™. We aspire to become the Las Vegas “beverage of choice” with marketing and sales directed to the seemingly infinite number of restaurants, night clubs, day clubs, events, stadiums, hotel/casinos, people walking on The Strip, etc.  There is potential to become the Official Drink of the Raiders, Vegas Golden Knights, Formula 1 in Vegas, soon-to-be Vegas A’s, etc. The opportunities are abundant and endless. 

Read our Three-Phased Plan

We have a three phased approach detailed in the "THREE-PHASED PLAN" which you can click on in the Navigation Bar.

Sell, Sell, Sell...

The point is for us to sell, sell, sell through our brewery and web portal while collaborating with our social media partners and influencers for targeted advertising to create hype and brand awareness because after one taste, Cupps Beer Root literally sells itself.

Four Sales Channels

Cupps Works™ has created four initial channels to facilitate sales:

🍺   Online Ordering – including Subscription Model

🍺   Social Media Blitz - Las Vegas’ extravagant status paired with Cupps Beer Root™ buzz provide endless creative content.

🍺   Selling into the exhaustive list of venues through our strategic partnerships to drive beverage distribution in Las Vegas…known for a reason as “The City that Never Sleeps.”

🍺   Hosting visitors and guests at “Cupps Brewery World™”

In Conclusion...

With a standout product, elite partnerships, and a high-impact, low cost marketing strategy, Cupps Beer Root™ is ready to take Las Vegas by storm and redefine the non-alcoholic beverage game.  Join the revolution as we BREW BOLD-SELL SMART-SCALE FAST™.