The short answer is because it's BREWED AND FERMENTED, but the longer story is much more interesting for the deep diving tasters.
In early December of 1996, about an hour before the historic Internet launch of CyberSlice, later known as Food.com, Bryan Cupps felt a tap on his right shoulder. "Hi, I'm Steve Jobs and you must be Bryan Cupps.”
Cupps remembers smiling to himself, thinking, "Of course I know you are Steve Jobs.” The world’s leading internet pioneer went on to congratulate Cupps for his "ingenious" adaptation of the first online ordering pizza application using Jobs NEXT WebObjects software, which included fully functional, animated, voice-enabled, and geo-positioning-enabled online ordering technology just for Pizza. Then the founder of Apple proceeded to order the first online pizza in the world using his NEXT software platform. America started ordering pizza online by 2019 over 50% of all pizza ordering originates with online ordering. Now Bryan Tasker Cupps has a new idea that will totally enhance the America pizza eating experience making it completely satisfying.
Forward to the year 2016. Craving the taste driven by childhood memories, Cupps wondered why he couldn't find a root beer that matched his expectations. After searching and researching far and wide, he discovered that the original brewed and fermented root beers developed and celebrated by the early American colonists had long ago been replaced by a homogeneous set of brands that presented “Root Beer” as just another ordinary flavor of soda. "Root Beer should be more than a just a flavor; it should have dimension and movement,” according to Cupps.
After three years of creating, mixing recipes, testing production details and tasting hundreds of batches of root beer, Cupps finally created The Beer Root. You will find that the goodness of real sarsaparilla, cherry bark, and wintergreen, combined with other all-natural ingredients will satisfy your understanding, love and appreciation of authentic root beer.
When Bryan Tasker Cupps finally created his personal favorite Root Beer, he noticed immediately how well it paired with pizza. Is it because of the yeast common denominator? A hearty marriage made in Brew and Ferment heaven.
To successfully share Cupps Beer Root with the world, we've got to focus on the arena where Cupps Beer Root has a natural and perfect culinary partnership. Pizza tastes better with a Cupps Beer Root.”