THE STRATEGY

Imagine a root beer so extraordinary, it’s brewed like a craft beer but with sixteen natural ingredients.  That’s Cupps Beer Root - not a soda, but a handcrafted, non-alcoholic drink, using an old-school fermentation technique and then pasteurized for a super-premium taste that is unequalled.  We’re launching with strategic partners and tapping into social media for high-impact, low-cost marketing. 

With a uniquely distinctive product and impressive margins, Cupps Works has differentiated itself from competition and is ready to disrupt the beverage industry. 

Why Cupps Beer Root?

Cupps Beer Root tastes exceptional because Bryan Tasker Cupps has handcrafted it as an elite-artisan, super premium brew.  Unlike ordinary root beers made with syrup and carbonated water, Cupps Beer Root is brewed with sixteen natural, high-quality ingredients the old-fashioned way evoking memories of root beer having been a beloved beverage in American culture for generations, but coupled with Bryan Cupps’ inventive brewing methods and state-of-the-art business practices, resulting in a clean, rich, authentic, yet refined taste.  We’ve coined the term “Bryinnovation,™” the blend of the old and the new and why we themed ourselves steampunk.  Satisfy your nostalgia and love for genuine root beer with every sip of this meticulously crafted drink.

We Also Have a 16 Calorie Lite Version:

As the founder of Cupps Works and the Brewmaster of the recipes, formulas, and processes of Cupps Beer Root, Bryan Cupps also crafted a Lite version for the thirsty, calorie-conscious consumers who would like to enjoy Cupps Beer Root but with the taste being less sweet and having fewer calories.  Bryan felt that most “Lite” beers taste watery and less full bodied, and most diet sodas have a terrible after-taste but he also did not want to use artificial sweeteners and wanted to stay with all natural ingredients, so he experimented with a myriad of sweeteners before settling on his own recipe and blend of monk fruit sweetener which he specially concocted and tailored to Cupps Lite Beer Root to give just the right amount of sweetness with no after taste.  Since his wife suggested the idea of a lite version, Bryan named it “The Mrs. Cupps Lite Beer Root.”

The Premiumization and Craft Beverage Trends:

Consumers are increasingly willing to pay more for premium, high quality, unique products.  The rise of craft beverages, produced in small batches with natural or organic ingredients, driven by consumer demand for authenticity, aligns auspiciously with the launch of Cupps Beer Root.  The available market and customer base includes the highly sought after Millennial and Gen Z generations.

This demographic not only commands higher price points and broadens distribution channels, it supercharges the Cupps Works e-commerce and distribution strategy.  Our new-school social media approach maximizes reach with minimal cost, leveraging viral platforms and influencer collaborations to drive brand awareness at a fraction of traditional marketing expenses.  The growth of online retail platforms and direct-to-consumer sales provides Cupps Beer Root the capability to brew as a craft beer but scale as a macro-brewery.

All brewery products will be available to order direct online through our website portal, which will include a subscription-based ordering model, creating a channel for recurring revenue.

The Non-Alcoholic Landscape Has Evolved From a Trend to a Cultural Shift:

The non-alcoholic beverage market is booming, projected to hit $5 billion in the U.S. by 2028, driven by a sober-curious movement and growing demand for sophisticated, alcohol-free alternatives among Millennials and Gen Z.  Cupps Works seizes this opportunity with Cupps Beer Root.  Perfect for health-conscious consumers and modern social settings, we’re well positioned to capture a significant share of this expanding market through strategic partnerships and a dynamic Las Vegas launch.

Why Las Vegas?

There is an incredible serviceable addressable market in Las Vegas with 42+ million visitors per year and the almost 2 ½ million “Locals”.  Las Vegas is big, bold, rich, and special - pairing nicely with Cupps Beer Root.  We aspire to become the Las Vegas “beverage of choice” with marketing and sales directed to the seemingly infinite number of restaurants, night clubs, day clubs, events, stadiums, hotel/casinos, people walking on The Strip, etc.  There is potential to become the Official Drink of the Raiders, Vegas Golden Knights, Formula 1 in Vegas, soon-to-be Vegas A’s, etc.  The opportunities are abundant and endless. 

Strategic Launch:

We’ve secured an exclusive strategic partnership with Geno Bernardo, a globally recognized chef and longtime mainstay in the Las Vegas culinary scene.  He is the executive chef & culinary director at the prestigious Summit Club in Summerlin.  Geno has joined Cupps Works Incorporated as a partner and will be launching Cupps Beer Root at the Summit Club, ensuring instant brand prestige and a deep rolodex of distribution opportunities.

Three Phases:

Phase one planning involves installing our own equipment and brewing our proprietary Beer Root recipes in a permit and food-prep ready facility.  The initial focus is executing on the singular mission of getting the product out the door and into the hands of consumers.  

Simultaneously, we will be working toward the second phase of operations which requires leasing or buying a space, obtaining permits (which has a four+ month lag time), and building out our brewery.  The completed second phase would signify we are brewing Beer Root in our own brewery while continuing to utilize the original brewing facility.  

In months 12-18, we would begin to add on and transition the existing brewery to create the full vision of a magical “Wonka World” type venue that would have a steampunk look and 

feel to match the Cupps Beer Root mature branding and labeling.  

In every phase, the point is to sell, sell, sell through our brewery and web portal, while collaborating with our social media partners and influencers for targeted advertising to create hype and brand awareness, because after one taste, Cupps Beer Root literally sells itself.

Future Geographical Expansion Strategy:

Building on the success of Phases One and Two, Cupps Works has an ambitious strategic expansion strategy. The plan involves initially rolling out our brand into the four southwestern states surrounding Las Vegas - Arizona, Utah, California and the rest of Nevada.  The southwest hosts a mix of diverse demographics with a collective population of over 53 million potential consumers in tourism-driven markets including Phoenix, Los Angeles, San Diego and Salt Lake City.  This region offers significant growth potential and strong distribution opportunities, providing fertile ground for sustained market penetration.

Cupps Beer Root Embraces the Future of Payments!  #PayWithBTC

When we launch Cupps Beer Root into the marketplace, we will accept Bitcoin (BTC).  Pay with BTC to enjoy our authentic hand-crafted brew and experience a fast, crypto-friendly transaction. 

In Summary — Cupps Works has created four initial distribution channels to facilitate sales:

🍺   Online Ordering – including Subscription Models.

🍺   Social Media Blitz - Las Vegas’ extravagant status paired with Cupps Beer Root buzz provide endless creative content.

🍺   Selling into the innumerable list of venues through our strategic partnerships to drive   beverage distribution in the Las Vegas marketplace.

🍺   Hosting visitors and guests at “Cupps Brewery World”.

Our three-phase, four-pronged approach creates a “machine” that could realistically generate positive net revenue by month six.  We could easily end up with a “problem” of needing to scale-up more quickly than projected since all of our forecasts are conservative.  

With a proven product, elite partnerships, and an efficient go-to-market strategy, Cupps Works is fully prepared for rapid scaling.  It’s readily apparent this company will be financially stable and profitable for everyone involved, with the ideal exit of an IPO or acquisition.  For some perspective, on May 19, 2025, PepsiCo, Inc. completed its acquisition of the seven-year-old wellness soda brand, poppi, for $1.95 billion.

Be part of the movement reshaping and redefining the craft beverage experience! For the thorough and comprehensive detail, please refer to the Cupps Brewery & Cupps Beer Root Business Plan.